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Much of Google’s advertising growth in Q1 2017, with the search giant earning $24.7 billion, representing a 22% increase over Q1 last year, was...
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Much of Google’s advertising growth in Q1 2017, with the search giant earning $24.7 billion, representing a 22% increase over Q1 last year, was...
SVG Media, the Smile and Vun Group owned digital marketing business, which rolled up several advertising ventures operating in India, has been acquired by...
Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
YouTube has updated its ad and monetization strategy for content creators to curb stealing and reuse of content on the platform. In a blog...
In a bid to generate more ads on the professional networking site, LinkedIn has introduced a new ad-solution, which the company claims will help...
Verizon, the largest wireless communication service provider in the United States of America, announced the creation of a new division — Oath — that will...
The Times of India is increasing its print advertising rates by between 8-10%, the company said in a press note, citing investments in “machines”...
Messaging app WhatsApp is testing a system to let businesses talk directly to WhatsApp users, according to a Reuters report. The report mentions that...
Alibaba-owned UCWeb has launched a revamped version of its blogging platform named We-Media with an initial investment of Rs 50 million. The company said...
Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for...
