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Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
YouTube has updated its ad and monetization strategy for content creators to curb stealing and reuse of content on the platform. In a blog...
The Times of India is increasing its print advertising rates by between 8-10%, the company said in a press note, citing investments in “machines”...
Messaging app WhatsApp is testing a system to let businesses talk directly to WhatsApp users, according to a Reuters report. The report mentions that...
Alibaba-owned UCWeb has launched a revamped version of its blogging platform named We-Media with an initial investment of Rs 50 million. The company said...