wordpress blog stats
Connect with us

Hi, what are you looking for?

Average ticket size in smaller cities is 40% of the major cities: Justdial

"The increment in paid campaigns was largely from smaller towns and cities, what we called remote cities, so as a result there’s no reduction in price, however, the ticket size in smaller cities, the remote cities are about 40% that of the main cities," Justdial's Chief Financial Officer Ramkumar Krishnamachari said while answering an analyst about why despite a healthy growth in paid campaigns the pricing per campaign had taken a beating, during the company's earnings call. It's worth noting that at present 83% of Justdial's overall revenue is coming from these main cities, and the remote cities contribute the remaining 17%. At the end of the quarter ended March 31, 2017 (Q4 FY17), Justdial was conducting 435,360 paid campaigns for advertisers as compared to 368,800 campaigns at the end of Q4 FY16, representing a growth of 18%. Justdial made Rs 4173 per paid campaign in Q4 FY17, down from Rs 4870 per paid campaign in the same quarter last year. Campaigns are essentially paid featured listings/recommendations on Justdial search. Resumption of ad campaign: After two years of zero advertising, Justdial started a new ad campaign in Q4 FY17. They spent a total of Rs 11 crores on advertising, of which about Rs 7-7.5 crore was attributed to ad spends. Talking about how the ad campaign has impact traffic, Krishnamachari said: "What we’ve seen is that for Q4 the traffic growth year-on-year has grown about 20%. And as far as one of the things that we closely track also is that we…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ