"The increment in paid campaigns was largely from smaller towns and cities, what we called remote cities, so as a result there’s no reduction in price, however, the ticket size in smaller cities, the remote cities are about 40% that of the main cities," Justdial's Chief Financial Officer Ramkumar Krishnamachari said while answering an analyst about why despite a healthy growth in paid campaigns the pricing per campaign had taken a beating, during the company's earnings call. It's worth noting that at present 83% of Justdial's overall revenue is coming from these main cities, and the remote cities contribute the remaining 17%. At the end of the quarter ended March 31, 2017 (Q4 FY17), Justdial was conducting 435,360 paid campaigns for advertisers as compared to 368,800 campaigns at the end of Q4 FY16, representing a growth of 18%. Justdial made Rs…
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