YouTube has updated its advertising policy for content creators to prevent content with hate messages or discrimination of any type from featuring ads and monetizing the content. This is an update on the initial set of guidelines YouTube had announced in March this year. Besides hateful and discriminatory content, YouTube will also prevent content with inappropriate use of family entertainment characters and incendiary and demeaning content from placing advertisements. Note that this update is specifically for YouTube's advertiser-friendly content guidelines, to determine eligibility for advertising. In case a particular piece of content is deemed 'hateful' but satisfies YouTube's Terms of Service and Community Guidelines, it can still remain on the platform, even though it won't be eligible for advertising. Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization. Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group. In a way YouTube was forced into taking this decision, because of repeated complaints from brands about their brand name being associated with what they considered inappropriate…
