wordpress blog stats
Connect with us

Hi, what are you looking for?

ValueFirst acquires digital marketing firm Octane

Gurgaon based digital media company ValueFirst, which focuses on B2B solutions has acquired Octane, a digital marketing firm for an undisclosed amount. Post-acquisition, ValueFirst will continue to run Delhi based Octane as a separate entity while the former will utilize its sales structure and processes to better Octane’s expertise. Additionally, Octane’s business capacity will also be integrated into ‘Infinito’, ValueFirst’s enterprise communication platform. Octane provides email marketing services, as well as SMS & web marketing solutions to enterprises. On the other hand, Value First specializes in online advertising, enterprise communications, online publishing, social media marketing, and analytics. The company also runs its own advertising network called VCLIX, which provides advertisers real-time data about trends, comparisons, alerts and more on a single dashboard. With the acquisition of Octane, the company seems to be targeting the enterprise advertising segment moving away from mobile. Note…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ