wordpress blog stats
Connect with us

Hi, what are you looking for?

ValueFirst acquires digital marketing firm Octane

Gurgaon based digital media company ValueFirst, which focuses on B2B solutions has acquired Octane, a digital marketing firm for an undisclosed amount. Post-acquisition, ValueFirst will continue to run Delhi based Octane as a separate entity while the former will utilize its sales structure and processes to better Octane’s expertise. Additionally, Octane’s business capacity will also be integrated into ‘Infinito’, ValueFirst’s enterprise communication platform.

Octane provides email marketing services, as well as SMS & web marketing solutions to enterprises. On the other hand, Value First specializes in online advertising, enterprise communications, online publishing, social media marketing, and analytics. The company also runs its own advertising network called VCLIX, which provides advertisers real-time data about trends, comparisons, alerts and more on a single dashboard. With the acquisition of Octane, the company seems to be targeting the enterprise advertising segment moving away from mobile.

Note that this is ValueFirst’s fourth acquisition since inception. In 2013, it had acquired mobile video advertising service clk2c.com. The clk2c.com platform allow brands to push audio/video commercials to the mobile handset of the target audience. At that time, ValueFirst also owned an SMS based ad service called SpotOn Media. ValueFirst had also acquired mGinger, a mobile advertising agency, in June 2012. In the same year, it acquired acquired a majority stake in online social networking site Indyarocks.com.

Apart from this, In 2013, ValueFirst’s acquisition of popular SMS messaging platform Way2SMS was dropped after an FIR was lodged by ValueFirst against its former CEO Kumar Apurva, alleging a fraud of Rs 7 crore in the Way2SMS acquisition.


Advertisement. Scroll to continue reading.

In the digital advertising segment, ValueFirst competes with other firms like SVG Media which provides an ad network called  Velocity, which has location-based audience targeting facility  on smartphones. There is also Vserv’s mobile advertising product AudiencePro, which runs using telecom operator data to provide better targeting to advertisers. Another competitor is  InMobi’s native ads platform and context-aware interactive mobile video ads.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ