Google has a new service for marketers where it will provide information to advertisers on card purchases in physical stores and link them to an online profile of the user. The company mentioned that it has third-party partnerships, which can capture approximately 70% of credit and debit card transactions in the United States. However, Google did not furnish more details on how the new service works or what it is analyzing records of debit and credit cards, as indicated by this Washington Post report. The publication added that the company has developed "a new, custom encryption technology that ensures users' data remains private, secure, and anonymous." Google's algorithms will mask people’s names, purchase information, timestamp, and location into anonymous strings of numbers, MIT Technology Review said. Note that Google has been able to track location for years through Google Maps…
- PrivacyNama 2022 Workshop: Privacy Preserving Advertising; October 11 October 7, 2022
- IRDAI Approves ‘Amazon-like’ Intermediary For Selling Insurance Products: Benefits and Concerns October 7, 2022
- Will Google offer its free VPN service on Pixel phones in India? October 7, 2022
- Tesla CEO Elon Musk will buy Twitter for $44 billion after all October 6, 2022
- Jio and Airtel showcase their surveillance systems at the India Mobile Congress 2022 October 6, 2022
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