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Facebook ad growth will take a hit in 2017 as it approaches peak ad limits

Facebook reported $8 billion in revenue and a lion share of came from mobile advertising for the quarter ended March 2017. Mobile ad revenue stood at $6.7 billion, growing 58% and represented 85% of the ad revenue. But this will change in mid-2017 as CFO David Wehner said that Facebook has maxed out how many ads in can squeeze into people's news feeds. "With regards to revenue, we continue to expect that our ad revenue growth rates will come down meaningfully over the course of 2017," Wehner said. Advertising revenue is expected to take a further beating the third quarter as Facebook continues to fight ad blockers on desktops. Wehner added that Facebook has already seen deceleration US and Canadian markets. "We've been talking about expecting a deceleration in ad revenue growth, and we saw that play out in the US and Canada modestly," he added. Which is why Facebook is now looking aggressively looking to push ads on its other properties and monetize them instead. Notes from the analyst conference call. Push towards AR In March, Facebook introduced two new cameras and CEO Mark Zuckerberg said that this was the first step to creating an augmented reality platform. Note that during the F8 conference, the company opened its augmented reality platform to developers. Developers can now employ image recognition technology to create camera effects, designs, code-driven animations, etc. Zuckerberg said that AR can use object recognition where users can point a camera at an object and get card information and even include…

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