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Google has finally decided to shutter its contentious First Click Free policy, which forced publishers to provide Google search results access to content even...
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Google has finally decided to shutter its contentious First Click Free policy, which forced publishers to provide Google search results access to content even...
Twitter has signed up digital ad network Httpool as its new ad partner in India, reports ETtech. Httpool will be the microblogging platform’s official...
Supermarket chain Big Bazaar has partnered with Google to increase footfall in the store through more targeted advertising. The company has a product called...
Facebook will now allow advertisers to place mid-roll ads while streaming longer format videos, the company announced in its blog post. These mid-roll ads...
In its ongoing efforts to make content advertiser and crack down on hateful content, YouTube has been flagging harmless videos that contain sensitive keywords....
Digital advertising company Fork Media has acquired a majority stake in Rappio Advertising. Rappio, which was founded in 2016 by Nirav Shah Shah, Sahil Mehta, Ishan Doshi and...
Sam Balsara’s Madison Media has bought a majority, controlling stake in performance marketing agency HiveMinds. HiveMinds is a 6 year old digital agency firm...
Pune-based advertising technology and analytics company Sokrati has been acquired by Dentsu Aegis Network, reports Exchange4Media. Post-acquisition, Sokrati will be rebranded as Merkle Sokrati, which will...
Zee Entertainment Enterprises Ltd, which operates entertainment channels such as Zee TV and Zee Cinema reported consolidated revenue of Rs 1540.3 crore for the...
Facebook will start placing ads in its Messenger app’s home tab screen globally. These ads were first tested in Australia and Thailand this January. As it...
