Times Internet is making friends of old foes: Network18, a major rival of Times Internet, has joined as a publisher partner for the Colombia Audience Network, Times Internet's programmatic ad-buying platform. Colombia ads are content recommendations, branded content and videos, which are displayed - at least on TimesofIndia.com - below the story content. Traditionally, this is a space that is occupied, for most publishers, by content-promoting ad networks like Taboola and Outbrain. So are Times Internet and Network18 no longer competing? There's always been a bit of an ego involved between publishers, and they have typically competed, not collaborated. "Look, like with everybody, we work with people as partners and competition, "Gulshan Verma, Chief Revenue Officer, Times Internet, told MediaNama. "Just like within Times Internet, I have a Times of India and I have an Economic Times, and Times of India has a large business section. At some point it makes sense for them to work together, and at some point it makes sense for them to compete to give the best offer. The way I look at it, this is a market that is growing, and digital is getting money that is moving in from TV, Print and Radio. How do we work together to maximise the share of that? What we've done with Colombia is beginning to show value. This is an example." This reminds us of when the Times of India's pitched its print business versus digital and TV, effectively also pitching against its own digital business. Does Colombia…
- European media groups sue Google for $2.3 billion over digital ad losses March 1, 2024
- US Executive Order Targets Protection of Sensitive Data from Foreign Threats March 1, 2024
- Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy March 1, 2024
- Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages March 1, 2024
- Facebook to shut down news tab in US and Australia, citing declining user interest March 1, 2024
"Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad...
Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy
Speaking to Medianama, founders of the concerned companies alleged Google was the one not in compliance with the Indian competition regulator's antitrust order.
Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages
According to reports, farmers have also informed that their phones are being put on surveillance, and that they are being notified by the police...
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...