Update: another new site from Zapak, albeit not of much consequence, is Zapak Pro for cheat codes. This is likely to be traffic generator for them – users often search ... Continue_Reading

I’m fascinated by Twitter’s potential for tracking live events – one can track updates of Pakistan’s Long March using the hashtag #longmarch by searching for #longmarch at Twitter Search, or ... Continue_Reading

Word just in from Rediff: apparently it was an elaborate hoax – a rather well executed one at that, and we should have suspected it when we noted the login powered ... Continue_Reading

The Content Costs When asked about the increase in content costs, which we’d pointed out in our analysis of their Q2 earnings, OnMobile Global CEO Arvind Rao said that this is ... Continue_Reading

Update: Do read our coverage of the Telenor Investment call for India, where the company said they’re not very keen on 3G Auctions. More inputs on targets, spectrum allocation, and ... Continue_Reading

OnMobile Global has tied up with Vodafone to pilot advertising supported ring-back tones (Ad RBT) in India, and has inked a strategic partnership with media buying agency GroupM to bring ... Continue_Reading