It took us a while, but we finally got some answers from NAVTEQ on what exactly their ad network is about. Looks like the Nokia ad network they were managing on Airtel, is being expanded to other publishers under the NAVTEQ Ad Network banner. So it's not really a map based, but just a another mobile advertising network, that will utilize NAVTEQs location aware capabilities, so far on Nokia's Mobi.com and Airtel. The responses from NAVTEQ: What exactly is the NAVTEQ Ad Network?:"In India, NAVTEQ offers premium mobile ad network services through mobile publishers that include Nokia mobi.com and partners like Airtel. We provide brand-safe, interactive ad services that deliver high-impact click through rates and prolonged engagements with the end user, such as the 8.77 CTR (click through rate) for Zee Studios. A consumer sees a banner ad on their phone, clicks through to an advertiser’s mobile site, and goes on to respond to various campaign drivers, such as click to view video, click to call, click for coupon, click to take a quiz. In India, the NAVTEQ Mobile Ad Network will evolve to include robust location intelligence capabilities already harnessed by the NAVTEQ mobile ad network in the United States and running in trials in Europe. Infusing the network with location intelligence means users will receive location- and contextually relevant ads as they approach points of purchase and can also click to map or click to navigate to those local retailers." On what type of targeting they do: "Our…
