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Search queries for international air tickets growing at 43% – Google

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in comparison to 36% growth in generic budget hotel queries YOY on the basis of international search queries from January to September 2015. Overall queries for accommodations grew at 37% YOY. In its press statement, Vikas Agnihotri, Director Sales, Google India, said, “.. We expect this (travel) segment to continue to see massive growth with leisure travel expected to pick up in the coming summer holiday season.” Budget hotel queries accounted for 35% of total accommodation queries, and 47% for brands providing budget hotel inventory online. All numbers are for January to September 2015, unless stated otherwise. Top 10 searched destination packages traffic: Delhi-NCR, Chandigarh, Kolkata, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore and Chennai. Top destinations searched for…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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