Walmart-owned PhonePe on September 23 revealed the Indus Appstore, an alternative to the Google Play Store for Android users in India. The company has invited app developers to submit their apps to the soon-to-be-launched app store. Indus Appstore will not charge developers any commission for in-app payments and developers will be free to integrate any payment gateway in their apps, the company said. This is in sharp contrast to Google's model, which charges developers 6 to 30 percent of all in-app purchases and requires Google's billing system to be mandatorily included along with any third-party payment gateway. Indus Appstore will instead charge developers an annual fee, which is waived for the first year. "Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play Store – one that is more localized and offers better app discovery and consumer engagement." — Akash Dongre, CPO & Co-Founder, Indus Appstore This is not the first rodeo for Indus in the app store market. Founded in 2013, Indus OS built a version of Android tailored to the local language needs of Indian smartphone users. This OS shipped on devices made by Indian manufacturers like Micromax, Celkon, Karbonn, Swipe, and Intex. However, the company soon pivoted and focused its efforts on Indus App Bazaar, an Android app marketplace tailored for the subcontinent. Notably,…
- Inside an industry body’s alleged draft voluntary code of ethics for online real money gaming companies December 2, 2023
- India’s Consumer Protection Authority Notifies Guidelines For Dark Patterns, What’s New? December 1, 2023
- Tata Consultancy Services to pay $210 million in a trade secret row in the US December 1, 2023
- Indian Government Approves Scheme To Provide Drones To 15,000 Women Self Help Groups December 1, 2023
- Google agrees to pay news publishers in Canada December 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...