“Our content consumption trends more towards films as compared to TV” – Karan Bedi, Eros Now
In the first part of the interview, Karan Bedi, COO of Eros Now spoke about approach to YouTube, film releases on its platform, and others. In this sec…
Interview
“We break content on Eros Now first & 24- 48 hours later on YouTube”- Karan Bedi, Eros Now
A couple of months ago, Eros International announced the launch of an original web series, moving away from its subscription model. We caught up wi…
“Monetisation is low cos Indian creators are creating local, not global content” – Subrat Kar, Vidooly
In the first part of the two part interview series with Subrat Kar, CEO of Vidooly, spoke about the need for actionable data, content analytics dat…
“I charge YouTube customers because they are making money on YouTube, not on Facebook,” – Subrat Kar, Vidooly
Facebook video may be getting the numbers trying to catch up to YouTube, but the fact remains that for content creators and multichannel networks p…
“YouTube is for broadcasting, whereas FB is an engagement platform”- Srikanth Pinninti, Myntra
In the first part of the two part interview, Srikanth Pinninti, VP Marketing of Myntra spoke about the company's brand approach and positioning on …
“We create a narrative & use YouTube as a channel to reach consumers” – Srikanth Pinninti, VP Marketing, Myntra
Though brand channels on YouTube began as a place to dump commercials, it has now become a destination to engage in brand conversations. …
“Our plan is not to be only a YouTube channel” – Vinoth Chandar, Chuchu TV
Vinoth Chandar, the Founder of the kid's YouTube channel, Chuchu TV spoke about the channel’s content strategy, languages, geographies that drive t…
“YouTube Kids app was expected to be launched this year end” – Vinoth Chandar, Chuchu TV
Due to the channel's reach in the US, Chuchu TV claims* to be the only kids channel to be featured on the YouTube Kids app in the US. The company c…
“Only talent who reach a critical mass, go on YouTube” – Puneet Johar, To The New Ventures on #fame
In the first part of MediaNama's interview with Puneet Johar, CEO & Co-founder of To The New Ventures on #fame, he spoke about the company's co…
“We started a YouTube business but we have moved on” – Puneet Johar, To The Ventures on #fame
YouTube multi-channel network #fame (earlier Famebox Networks) launched a live video streaming app in May 2015. Why did #fame decide to launch its …
BusIndia’s Venu Myneni on adding private operators, monetization & offline push
BusIndia was launched last year along in cooperation with the government of India. We spoke to co-founder of the company Venu Myneni, to understand wha…
Vserv’s Dippak Khurana on India ad rates, native ads, telco tie-ups & global expansion
Mobile ad exchange Vserv recently released its annual growth report in which the company claims to have grown 82% Year-on-Year (YoY) in terms of ad inv…