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“YouTube Kids app was expected to be launched this year end” – Vinoth Chandar, Chuchu TV

Due to the channel's reach in the US, Chuchu TV claims* to be the only kids channel to be featured on the YouTube Kids app in the US. The company claims to have garnered 300,000 in 20-25 days for its first video on YouTube in 2013. Chuchu TV currently has a subscriber base of 1,888,041 subscribers and 2,094,006,026 views (at the time of writing this story). What does it take to cater to an audience in the age group of 0-5 years? In a conversation with MediaNama, Vinoth Chandar, the Founder of Chuchu TV talks about the channel's content strategy, languages, geographies that drive traffic, mobile device traffic, YouTube Kids app, among others in the first part of this interview. Content strategy MediaNama: How many channels do you have on YouTube? What kind of content do you produce on each of these channels? Chandar: We own only one channel, Chuchu TV, which is a pre-school kids channel. We do do animated videos on original nursery rhymes, animal songs, alphabet, numbers and the like for kids between 0-5 years. MediaNama: What do the kids between 0-5 years want to watch? Chandar: Kids love colours with some good music to move with the animation. That’s the thing that we cracked from our first video, which we did in July 2013. It garnered 300,000 views in less than a month. This was actually a pet project. Chuchu is my daughter’s nickname. I run a software company that develops games and apps for clients globally. I wanted to…

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