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“Our plan is not to be only a YouTube channel” – Vinoth Chandar, Chuchu TV

Vinoth Chandar, the Founder of the kid's YouTube channel, Chuchu TV spoke about the channel’s content strategy, languages, geographies that drive traffic, mobile device traffic, YouTube Kids app, among others in the first part of his interview with MediaNama. In the second part, he speaks about monetisation through ad inventory, brand integration and other means; marketing and analytics; competition and future plans of the channel. Ad Inventory and Brand Integration MediaNama: Do you only monetise through YouTube inventory? Or do you also work with brands to monetise your content? Chandar: Several brands have approached us, both in the US and in India. We are in discussions but we haven’t started working with brands on our own. We have started working with brands only through YouTube as of now. YouTube does not have the option of mentioning sponsors inside the video. Now any brand that wants to sponsor on any channel should get in touch with YouTube. For example, if there is a kid’s toothpaste company. They should approach YouTube directly to reach us. MediaNama: How about product placement? Have you considered it? Chandar: A few people contacted us but we have not looked into it as a lucrative option for now because we are new to this idea. YouTube has been handling the advertising for us so far. So it is better if YouTube handles it for now, at least till we are with them. If we are going to expand beyond YouTube and have our own app where users can…

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