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“I charge YouTube customers because they are making money on YouTube, not on Facebook,” – Subrat Kar, Vidooly

Facebook video may be getting the numbers trying to catch up to YouTube, but the fact remains that for content creators and multichannel networks prefer the Google service. With YouTube recently removing the 301+ views play count for new videos in an attempt to keep the video view count more real-time, the need for better data and insights is becoming more apparent. Founded by Ajay Mishra, Nishant Radia and Subrat Kar, Vidooly is a video data analytics company that currently provides actionable data on YouTube channels. In conversation with MediaNama, Subrat Kar, CEO of Vidooly speaks about the need for actionable data, content analytics data provided to customers, data provided on other video platforms and social networking platforms, geographies covered, among others. The interview has been edited for brevity. Content analytics provided MediaNama: What is the data that you give content channels that sign up with you? Kar: We don’t provide any data. We provide actionable market analytics and features. Let’s take the example of alexa.com or similarweb.com. These sites provide free cost, public analytics of any website regarding ranking and performance. But when you sign up with them, they give you more actionable insights about your website like traffic sources, what do visitors view after leaving your sight, what is the website ranking in India and globally, among others. They provide all sorts of actionable insights. Vidooly gives demographic breakup of the audience - how many are male, female, how many have been active, visiting my channel and watching my content in…

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