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“Monetisation is low cos Indian creators are creating local, not global content” – Subrat Kar, Vidooly

In the first part of the two part interview series with Subrat Kar, CEO of Vidooly, spoke about the need for actionable data, content analytics data provided to customers, data provided on other video platforms and social networking platforms, geographies covered, among others. In the second part of the interview, he talks about G+ disintegration from YouTube, working brands, MCNs, rights management system, learnings and challenges. The interview has been edited for brevity. G+ disintegration from YouTube MediaNama: Now that Google has disintegrated YouTube and G+, how will the subscriber data collection using G+ account that you mentioned be done? Kar: Earlier, you could comment on a video only if you had a G+ profile. Any subscriber subscribed to your channel must have a Gmail ID, which also means that the person has a public G+ profile. I'm tracking only that…

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