A couple of months ago, Eros International announced the launch of an original web series, moving away from its subscription model. We caught up with Karan Bedi, COO of Eros Now, to ask him about Eros’ approach to YouTube, film releases on its platform, and others, of which this is the first part. Approach to YouTube Vs Eros Now platform MediaNama: What is your approach to YouTube? Bedi: We do a bunch of things with YouTube. We follow a windowing strategy with Eros Now where even non-film assets like trailers, music videos etc are broken first on Eros Now before we take it to YouTube. That varies from asset to asset, specifically, a 24-48 hour window where we break it first on Eros Now then take it out to YouTube in terms of distribution. We have been doing that with our properties over the last year and we are going to continue because we have had good success with it. We do a bunch of things other than that. We put out different cuts and mash ups of the asset. We promote it with our large subscriber base of 3 million subscribers on YouTube. We get lot of engagement on that. MediaNama: Keeping in mind the 24 – 48 hour window, do you put all your content from Eros Now on YouTube? Bedi: No, only most our promotional and music content goes up on YouTube. None of our full-length content is on YouTube, but it resides on Eros Now. We have paid and unpaid users. We have…
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