wordpress blog stats
Connect with us

Hi, what are you looking for?

“We break content on Eros Now first & 24- 48 hours later on YouTube”- Karan Bedi, Eros Now

A couple of months ago, Eros International announced the launch of an original web series, moving away from its subscription model. We caught up with Karan Bedi, COO of Eros Now, to ask him about Eros’ approach to YouTube, film releases on its platform, and others, of which this is the first part. Approach to YouTube Vs Eros Now platform MediaNama: What is your approach to YouTube? Bedi: We do a bunch of things with YouTube. We follow a windowing strategy with Eros Now where even non-film assets like trailers, music videos etc are broken first on Eros Now before we take it to YouTube. That varies from asset to asset, specifically, a 24-48 hour window where we break it first on Eros Now then take it out to YouTube in terms of distribution. We have been doing that with our properties over the last year and we are going to continue because we have had good success with it. We do a bunch of things other than that. We put out different cuts and mash ups of the asset. We promote it with our large subscriber base of 3 million subscribers on YouTube. We get lot of engagement on that. MediaNama: Keeping in mind the 24 – 48 hour window, do you put all your content from Eros Now on YouTube? Bedi: No, only most our promotional and music content goes up on YouTube. None of our full-length content is on YouTube, but it resides on Eros Now. We have paid and unpaid users. We have…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ