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“Our content consumption trends more towards films as compared to TV” – Karan Bedi, Eros Now

In the first part of the interview, Karan Bedi, COO of Eros Now spoke about approach to YouTube, film releases on its platform, and others. In this second part, he speaks about paid and free content consumption on the platform, advertising, marketing, YouTube as a MSO, among others. Paid vs free content consumption & geographies MediaNama: What is the kind of consumption for paid television content on your platform with the freemium model? Bedi: We have various different models and are introducing advertising on some of our properties. For example, Videocon was a sponsor for Tanu Weds Manu Returns and their ads were playing on that property. We are going to introduce various price points of subscription giving access to different content and over time, even break it down to micro-subscription. MediaNama: What do you mean by micro-subscription? Bedi: We will have subscription packs of various lengths like monthly packs, daily packs and so on and so forth. MediaNama: Which is the most consumed content  on your platform? Films or television content? Bedi: Currently, our content trends more towards films as compared to TV but we have a number of initiatives that will grow the TV share such as original programming as well as innovative licensed content such as our agreement with Hum TV which is showing great results. MediaNama: Which are the geographies that you target? What kind of online consumption of content do you see in India Vs outside India? Bedi: Our key geographies outside of India are the US,…

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