Pune-based advertising technology and analytics company Sokrati has been acquired by Dentsu Aegis Network, reports Exchange4Media. Post-acquisition, Sokrati will be rebranded as Merkle Sokrati, which will further help to scale Dentsu Aegis India’s data and performance marketing solutions. Sokrati is backed by IvyCap Ventures and Inventus Capital. The deal is expected to close this week. Sokrati was founded ex-Amazonians in 2009. The co-founders of Sokrati—Ashish Mehta, CEO, Anubhav Sonthalia, Enterprise Business Head, and Santosh Kumar Gannavarapu, Head of Innovations, will be joining the Dentsu Aegis Network’s team in India. Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific. Sokrati employs 120 people, offering a marketing solution which includes data analytics, CRM based marketing and the integration of offline data and hyperlocal marketing. It also offers digital and performance marketing with a specialization in e-commerce, around categories like search and performance, social, retargeting, display and video production, and product ads. Earlier this month, it rolled out a new business unit called OnlineSales.ai, an eCommerce marketing & analytics platform, which it said is "an AI-led platform for Retailers & eCommerce Marketplaces". While raising funds from Inventus Partners in 2015, Sokrati claimed to have over 3,000 clients and drive more than 12 million monthly visits to advertisers, by managing more than 100 million active ads in real-time. It’s worth noting that Inventus is also an investor in the online behavioural retargeting company Vizury which raised $16 million in June…
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