Reliance ADAG has relaunched its streaming service Bigflix, one year after it said it would do so. Reliance launched Bigflix in 2007 as a DVD rental service. With a home-delivery system as well as storefronts, Bigflix operated in seven cities in its peak. The company started streaming video in 2008, becoming one of the first to do so in India. They have now 'relaunched' that streaming service, at a monthly pricing of ₹50. With a redesigned app and website, Bigflix now has movies in English, Sinhala, and ten Indian languages. Note that Reliance Communications, the telecommunications arm of Reliance ADAG, had mentioned that video takes up almost of 40% of data used and with more telcos offering 4G speeds, it seems that relaunching the service would seem logical. In many ways, Bigflix was the pioneer in video streaming services. It understood that in India users would prefer offline viewing. Netflix too has relented and is offering offline downloads now. It remains to be seen how its video service’s adoption will be this time and how it will stack up against Hotstar. Overview of catalogue and app Other streaming services offer most Hindi-language content on Bigflix, searching some of the catalogue on the search engine JustWatch reveals. Very few films are available exclusively, and all the ones advertised on the top banner are available elsewhere. As before, there are no TV shows on the service. The catalogue has films from Dharma Productions, Disney, Viacom18, Phantom, Telugu One, and Rajshri. The app and website both closely imitate the design and functionality…
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