[caption id="attachment_167964" align="aligncenter" width="635"] via pixabay[/caption] Verizon, the largest wireless communication service provider in the United States of America, announced the creation of a new division -- Oath -- that will house the newly acquired Yahoo and AOL. Verizon bought AOL in 2015 for $4.4 billion. Its acquisition of Yahoo is expected to complete by the end of June 2017. The deal is pegged at $4.8 billion, five times Yahoo's cash flows. Tim Armstrong, the head of AOL who helped spearhead the Yahoo acquisition, on Monday tweeted: Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. pic.twitter.com/tM3Ac1Wi36 — Tim Armstrong (@timarmstrongaol) April 3, 2017 The two acquisitions by Verizon are looking to break the duopoly in digital advertising by Facebook and Google. Currently, the digital advertising landscape is a duopoly owned by Google and Facebook. Digital research firm eMarketer predicts that the two companies will net nearly 46.4 % share of $106 billion from advertising in 2017. Yahoo, known for its search, mail and content business, continues to be one of the biggest and most known brands on the Internet. With the acquisition of AOL and Yahoo, Verizon will have access to consumer information and data of nearly one billion users across brands, bringing it closer to Google and Facebook, which have one billion and 1.86 billion users respectively. Meanwhile, AOL is one of the early movers in the digital advertising business and has invested heavily in media brands and digital ads technologies across television, Internet and mobile. But only controls one percent of the total…
