Reliance Jio has crossed 100 million subscribers since the launch of its commercial operations in September last year, Reliance Industry Limited’s Chairman Mukesh Ambani said in a statement today. This is up from 72 million subscribers as of January. On an average basis, the telco claims to have added “7 customers every single second, of every single day”.

Jio users have consumed more than 2 billion voice and video call minutes, and more than 1 billion GB of data since launch, Ambani added. This translates to a usage of 33 million GB a day. A significant portion of the data consumption is led by video, with users consuming more than 55 million hours of video content on a daily basis. Currently, Jio has a 4G presence in 22 telecom circles it operates in. On the other hand rival operator, Airtel has a 4G presence in 21 circles, Vodafone has 4G in 17 circles, while Idea is currently in the process of rolling out 4G in 17 circles by March.

Jio prime membership program

The company announced ‘Jio prime membership program’ starting at Rs 99 per year open for all existing subscribers and for new subscribers onboarding the network up till March 31st, 2017. Users can start subscribing for the prime membership starting from March 1st via MyJio app and website. The program will provide:

-Extended access to free data (capped at 1GB per day) and free voice calls valid up till March 2018 at an added monthly rate of Rs 303 per month. This offer will also provide free unlimited access to Jio’s bouquet of apps until March 2018.

-Prime members will have special data offers and higher data usage packs that normal users won’t have access to. The company, however, did not provide more details on these offers.

-Prime members will also have access premium content, deals and offers from Jio and its partners. The company did not expand on the nature of these offers, we expect that this could be something along the lines of video, music, or gaming content. Earlier in August 2016, Jio struck a content partnership deal with Eros Now.

Tariff packs

Ambani said that Jio will start charging users for data usage starting from April 2016, under the earlier announced tariff plans. All packs come with bundled data and free unlimited calls to India without any roaming restrictions. In case a Jio user exhausts the 1GB free data limit under the promotion offer, he/she can make prepaid recharges starting at Rs 149 per month, up till Rs 999 per month. All prepaid tariff packs are valid for 28 days. Postpaid users have plans ranging from Rs 149 per bill cycle, up till Rs 1499 per bill cycle.

“Jio is instituting a comprehensive process of monitoring all publicly announced plans from all operators across the country on a regular basis. At Jio, we will not only match the highest-selling tariff of each of the other leading Indian telco operators, but in addition we will provide 20% more data in each of these plans,” Ambani said in a statement.