Cleartrip has has revamped its Activities segment as Cleartrip Local which will focus on local experiences within a city. Accordingly, Cleartrip’s app now has a switch to toggle between travel bookings and activities do in a city.
The company says it has over 15,000 activities in over 200 categories in more than 50 cities. Cleartrip now organizes the experiences under activities, eat out, events and fitness. It had launched Cleartrip Activities in August 2015, where it operated as a mobile-marketplace with a collection of things to do in a city including tourist destinations.
For the quarter ended March 2016, Cleartrip said that Actvities accounted for 32% of the searches on the app while flight and hotel booking accounted for the remaining 68% of the searches. It added that 29% of the booked activities cost over Rs 750, 10% between Rs 600-749, 17% between Rs 450-599, 20% between Rs 300-449, 21% between Rs 150-299 and 3% below Rs 149. The Activities segment currently reports 2,000-5,000 transactions per day, ranging from weekdays to weekends, according to this Mint report.
In November last year, it launched a rewards programme called Cleartrip Rewards where it offers Activities worth Rs 500 each on the first three eligible bookings. Eligible bookings include domestic and international flights and hotels with minimum combined flight and hotel value of Rs 10,000 and upwards.
Cleartrip also launched a weekend getaway section as a an extension to its Hotels product. Users have to select the starting point, the check-in and check-out dates, the number of rooms and the number of visitors and then hit search. display a list of hotels based on your criteria within a 2 to 10 hour travel radius. This range can be customized. The travel distance and estimated travel time are displayed over each location.
Multi-city flight booking: In April, Cleartrip launched multi-city flight bookings on its mobile apps, allowing users to book up to 4 flights in the same booking. At the time, the feature was already live on web, but was not available on mobile web.
Funding: Earlier this month, Cleartrip had raised an undisclosed amount in a fresh round of funding from Concur Technologies and Gund Investment, Mint reported. Some of the existing investors also participated in the funding round. The company has raised a total funding of $75 million so far.
With inputs from Archana Sharma