Google will now display a label which tells its users whether or not an app contains an ad on the Google Play Store, reports TechCrunch. This label is in addition to existing designations of in-app purchases on the Play Store. The report displays a screenshot from Reddit which we’re unable to reproduce, so likely Google is testing this in a limited environment. However, TechCrunch says that Google confirmed the move to it and will be rolling out the change globally over the next 2 weeks across all app categories. Last April, the company announced a developer program called ‘Designed for families’ which would let app publishers go for an additional review to mark their apps as family friendly and a month after that, it unveiled the program at its I/O Developer Conference. The TC report adds that later in the year, it asked all Android developers to respond to whether their apps had ads or not in order to be more transparent and “help consumers make more informed decisions.” Google's Agawi acquisition Last June, Google bought a startup called Agawi which allowed users to stream and use apps before purchasing them. Other than Android, Agawi could also stream Windows PC games to an Android or iOS handset and connected TVs. We said at the time that Agawi’s tech would probably let Google make mobile web more app-like before downloading, given than Google’s major revenues came from search and ads on search. Also read: Google to penalize webpages with full page app…
