India continues to be the top advertising country for BuzzCity (pdf) with 22.09 billion ad views in Q1-FY16, down 7% from the previous quarter. However, the CPC for the country continues to remain below the average of 1.4 cent at 1.3 cents. The CPC gap has narrowed in recent times, as of 30 September 2013, India had a CPC of only 1 cent compared to the average of 1.5 cents across the network. Note that while countries like Pakistan still lag when it comes to average CPC, many other South Asian and African countries fare better, with Malaysia at 2 cents, Nigeria at 1.7 cents, South Africa at 3.6 cents and Indonesia at 1.4 cents. All these countries are listed as ‘Mobile Hotspots’ by BuzzCity, countries that it predicts will likely display a lot of growth on mobile. Smartphones on the rise: According to the report, 64% of the devices displaying BuzzCity ads across the world are smartphones. The platform claims that in at least 141 countries where it services ads, over 50% of the users were mobile users with smartphones. Feature phones accounted for 28% of the traffic, with desktop and tablets accounting for 5% and 3% respectively. Top handset makers: In India, as far as manufacturers are concerned, Nokia continues to lead with a 32% market share, followed by Samsung at 26% and Micromax at 10%. HTC and Apple accounted for 1% of the traffic each, with other manufacturers accounting for the rest 26%. Interestingly, Nokia’s market share has…
