Social networking platform Facebook’s user base in India has grown to 112 million monthly active users (MAUs) across desktops & mobile devices as of September 30, 2014, Facebook India MD Kirthiga Reddy told The Hindu. This is up from 100 million MAUs in the country in April this year. Of this, about 90% of the users or about 99 million use mobile devices to access the social networking site. Overall Facebook saw 52 million users from the country access it on a daily basis, with about 45 million of them doing so, through their mobile phones. The company also recently conducted a study called the ‘Coming of Age on Screens’ of 11,000 teenagers & young adults between the age of 13-24, across 13 countries including India. The study revealed that 77% of the users like to be connected to the Internet wherever they are, and would not leave their home without their phones, while 62% respondents agreed that giving up TV was preferential to giving up their mobile. Interestingly, the study also found that this group would rather share pictures, videos or news using social media than by text, email or even face-to-face conversations. Previously, Facebook had reported that the contribution of mobile advertising to its ad revenues is increasing: Around 66% of the company’s ad revenues for the quarter ended September 30, 2014 was from mobile ads, up from 49% contribution in the same quarter last year and 62% contribution in the previous quarter. Overall, Facebook had reported 426…
