Airtel digital TV, the DTH arm of Airtel has partnered with Disney India to launch an English subscription video on demand (SVOD) service called Disney Family Movies. Through this service, Airtel will be offering popular Disney movie titles across various genres like animation movies, Hollywood classics and live action titles. At launch, the service will offer 20 movie titles like The Lion King, Aladdin, Pirates of the Caribbean series, Tangled, Alice in Wonderland, and Disney PIXAR animation titles like UP, Toy Story and Cars among others. The company claims that it will be adding more titles to this catalogue on a regular basis. The service will be available for Rs 60 per month and each movie will feature a single ad break. Users can subscribe to the service by sending an SMS to 54325 from their registered mobile number. It's worth noting that Airtel had previously tied up with UTV Motion Pictures (now owned by Disney) to offer a similar subscription-based video on demand service featuring Hindi movie titles from UTV Motion Pictures and a few titles acquired by UTV’s broadcast network in June 2012. Earlier in 2011, Airtel had tied up with Viacom18 to launch a subscription-based Video on Demand service Superhitz. At launch, it offered around 10 movies like No One Killed Jessica, Dabangg, Mirch, Marigold, Tum Mile, Ajnabee, Dil Hai Ki Manta Nahi, Aashiqui, Pyaar Kiya To Darna Kya and Hello Brother. It had also partnered with BigFlix to launch Airtel Movies service. The company mentions that it now offers Bollywood, regional and now Hollywood…
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