PayU owned LazyPay, a deferral payment facility which will allow users to purchase and pay later, has partnered with mass transit aggregator app Ridlr. Ridlr users can now pay for their Mumbai local bus and metro rides using the pay later option. Users can make multiple pay later transactions via LazyPay and make the payment for all their tickets at one go, within 15 days from the date of the transaction. LazyPay appears as a payment option at the time of checkout on websites and apps integrating the product. Ridlr is LazyPay’s first tie up in the public transport space. LazyPay supports other online merchants in food delivery space (Box8, Zomato, FreshMenu), and in movie and bus ticket segment (Abhi Bus, PVR, Jazz Cinemas). Ridlr and LazyPay said that it would extend the ‘buy now, pay later’ facility (to buy tickets) for other mass transit systems as well. Ridlr already has tie ups with multiple Mumbai transit departments (BEST, NMMT, MBMT buses and Mumbai Metro.) for mobile ticketing and plans to expand in more cities. It has a tie up with Citrus Cash for making bus tickets payments using the Citrus wallet. The company had raised $6 million in July last year. Note that LazyPay was originally owned by Citrus. PayU then took ownership of the product in September last year when it acquired Citrus Pay for $130 million. ‘Credit option helps increase conversion rate’: PayU Expanding on the reason behind rolling out a credit product, Jitendra Gupta, managing director at PayU India said: “In…
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