wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Outbrain signs a second partnership with India.com to deploy Outbrain Engage

Online content discovery platform Outbrain has signed its second deal with India.com to deploy Outbrain Engage solution to enhance India.com’s digital strategy and surface recommendations across both organic and sponsored content. The release says that India.com will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale the distribution of its content.

According to the partnership signed between the companies in 2015, Outbrain’s platform was to only help India.com to manage its content recommendations, increase audience engagement, and provide key insights and analytics about their core digital users. The deal also covered India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.

Other Outbrain partnerships with media houses:

  • In November 2016, Outbrain signed an multi-year partnership with Deccan Herald to display its content as recommendations on other websites. The partnership will also include Deccan Herald using Outbrain’s solution to show ads on its website.
  • In October 2016, it signed an exclusive multi-year partnership with Patrika.com to implement Hindi content recommendations.
  • In March 2016, it launched “Outbrain for Chat,” a service that enables any publisher to launch applications or content bots across leading Messaging platforms. The service was launched with Telegram, Kik and Slack.
  • In June 2015, the company renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

Outbrain claims to serve approximately 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors from across the globe. Founded in 2006, the company is headquartered in New York with a presence in U.S., UK, Israel, Singapore, Japan and Australia.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ