Online content discovery platform Outbrain has signed its second deal with India.com to deploy Outbrain Engage solution to enhance India.com’s digital strategy and surface recommendations across both organic and sponsored content. The release says that India.com will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale the distribution of its content.
According to the partnership signed between the companies in 2015, Outbrain’s platform was to only help India.com to manage its content recommendations, increase audience engagement, and provide key insights and analytics about their core digital users. The deal also covered India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.
Other Outbrain partnerships with media houses:
- In November 2016, Outbrain signed an multi-year partnership with Deccan Herald to display its content as recommendations on other websites. The partnership will also include Deccan Herald using Outbrain’s solution to show ads on its website.
- In October 2016, it signed an exclusive multi-year partnership with Patrika.com to implement Hindi content recommendations.
- In March 2016, it launched “Outbrain for Chat,” a service that enables any publisher to launch applications or content bots across leading Messaging platforms. The service was launched with Telegram, Kik and Slack.
- In June 2015, the company renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.
Outbrain claims to serve approximately 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors from across the globe. Founded in 2006, the company is headquartered in New York with a presence in U.S., UK, Israel, Singapore, Japan and Australia.