Online content discovery platform Outbrain has signed its second deal with India.com to deploy Outbrain Engage solution to enhance India.com's digital strategy and surface recommendations across both organic and sponsored content. The release says that India.com will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale the distribution of its content. According to the partnership signed between the companies in 2015, Outbrain’s platform was to only help India.com to manage its content recommendations, increase audience engagement, and provide key insights and analytics about their core digital users. The deal also covered India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com. Other Outbrain partnerships with media houses: In November 2016, Outbrain signed an multi-year partnership with Deccan Herald to display its content as recommendations on other websites. The partnership will also include Deccan Herald using Outbrain’s solution to show ads on its website. In October 2016, it signed an exclusive multi-year partnership with Patrika.com to implement Hindi content recommendations. In March 2016, it launched “Outbrain for Chat,” a service that enables any publisher to launch applications or content bots across leading Messaging platforms. The service was launched with Telegram, Kik and Slack. In June 2015, the company renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. Outbrain claims to serve approximately 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors from across…
- Why did the Delhi High Court restrict use of Amitabh Bachchan’s image and voice? November 25, 2022
- Why did an Indian exchange, CoinDCX, publish its Proof of Reserves days after releasing its R2L ratio? November 25, 2022
- DPDP Bill, 2022 Has Received Good Response From Stakeholders: MeitY’s Ashwini Vaishnaw November 25, 2022
- Twitter Blocks Tweet of CJ Werleman’s YouTube Show Discussing Police Violence Against Indian Muslims November 25, 2022
- Unique Identification Authority of India (UIDAI) says verify Aadhaar as ID proof using QR November 25, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...