Over the past couple of months, a number of websites and services have started to offer recurring payments on cards. For example, Business Standard, which recently took some of its stories behind a paywall, asks readers to purchase a monthly or yearly subscription, and has been billing them each month without asking users for a second factor of authentication (such as a one-time-password or a 3D secure password) as mandated by the Reserve Bank of India (RBI). Others include STAR TV's HotStar and Ola Money auto-recharge. Why recurring billing is important This is a significantly important change for the payments ecosystem in India: typically, many global digital services (such as news subscription for the Financial Times, video services like NetFlix and BoxTV, email marketing services like MailChimp and Software-as-a-service tools such as VWO) charge user credit cards on a monthly basis. In India, this has historically not been done because of the second factor of authentication requirement, which adds an additional layer of friction to the transaction: users end up thinking again about whether they really need this service, or they deprioritize the decision to make the payment and hence drop out. With that layer of friction now potentially missing, online businesses can bill more easily. How recurring billing is being processed for Business Standard Pankaj Dedhia, senior marketing manager at CC Avenue, the payment gateway aggregator which is processing Business Standard's subscription payments, told MediaNama that these recurring payments are only available on credit cards and not debit cards, and will work on both 3D secure password…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...