Digital payments and remittances company Suvidhaa Infoserve has tied up with MobiKwik to let MobiKwik’s reported 30 million users recharge their mobile wallets with cash through Suvidha’s 90,000 outlets (in 9,500 pin codes) across the country. Suvidha claims to have 35 million unique users, and states that even those without a bank account or with a bank account but not using credit/debit cards will be able to use this service. Adding cash to their wallet will let mobiKwik’s users make online mobile recharges, utility bill payments, instant money transfers and buy movie tickets and gifts. MobiKwik claims to have 8,000 merchants across shopping and travel tickets, and its users can also pay at Big Bazaar, Dominos, BigBasket, Sagar Ratna, Archies and Jabong etc. using the wallet. MobiKwik’s existing partnerships: Note that MobiKwik launched utility bill payments in 2012 and its mobile wallet in 2013. Interestingly, in 2012, the company introduced CashPay, a service that would allow users to pay for recharges in cash instead of paying via credit/debit cards or net banking. In 2015, it tied up with ICICI Bank to allow its wallet users to add cash at any ICICI Bank branch in Delhi NCR at the time. It also tied up with Cafe Coffee Day to allow customers to pay their CCD bill using the MobiKwik wallet. Also read: Prepaid card transactions grew over 13.4%; mobile wallets up 9% in March 2016 Suvidhaa’s previous developments: - AasaanPay acquisition: In September last year, Suvidhaa acquired mobile point-of-sale (POS) startup…
