wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi Debuts Context-Aware Interactive Mobile Video Ads

Mobile ad network InMobi has introduced a context-aware interactive video ads platform which aims to allow brands to create an immersive ad experience for its consumers. The platform is currently invite-only but by the looks of it, this seems to be an extension of InMobi's context-aware personalized mobile ads which was launched in October 2013. Note that InMobi had acquired a mobile location and context technology startup Overlay Media in January last year and the company is probably using this tech to power these ads. InMobi claims that prominent app developers across various categories like gaming, music, media and entertainment who are currently participating in a pilot program related to video app promotion campaigns, have seen more than 200% increase in app install rates. Ad Formats Besides the classic video ad formats like pre-roll video ads, videostitials, full-screen video interstitial ads and click-to-video banner ads, InMobi claims this platform also offers advanced video ad formats like: - Interactive Canvas which allows advertisers to overlay interactive content like clickable windows and call-to-action buttons on the display canvas. - Video SmartAds which seems to be the video version of the context-aware personalized mobile ads. It allows brands to deliver contextually relevant videos and messages based on external feeds like location, weather and live data like stock market feeds. - Video Continuum which allows brands to identify and re-target consumers to play ads from a preset video series which is in a sequence. For instance, a series of ads on types of stains a detergent can remove. - Form Capture which allows consumers to respond to…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ