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DAVP Extends Online Advertising Pilot Till Jan 2014; Over 2 Years Now

This must be the longest advertising pilot project in history. The Indian government's official in-house advertisement-placement-agency, the Directorate of Advertising and Visual Publicity (DAVP), has extended its advertising pilot project to 20th January 2014. Assuming that the project began when it was supposed to (on November 21st 2010), this means that the three month pilot project, meant to end on February 20th 2011, will have run for 2 years and 2 months by the time it completes. Unless there is another extension, that is. It's surprising that the pilot project hasn't graduated to a full scale online advertising campaign just yet: given that elections are around six months away, one would have expected the political party in power to use government resources to highlight their government's "achievements". New Websites In The List The DAVP website also has a fresh list of empaneled websites, and although we're not sure of how old it is, it does appear to be new. The old list of websites (pdf) is no longer available, but there are some surprises: - Yahoo has the second highest number of sites in the list, with 5 empaneled sites, but four of these are in Group A, with the highest rates. - Times Internet has the highest number of sites, with 6 sites, of which only TimesofIndia.com is in Group A. Surprisingly, Indiatimes.com is in Group C - Some names are in the "They're still around?!?!" category: like asklaila.com, raftaar.com and webdunia.com. - It's good to see regional language new businesses like…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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