This must be the longest advertising pilot project in history. The Indian government's official in-house advertisement-placement-agency, the Directorate of Advertising and Visual Publicity (DAVP), has extended its advertising pilot project to 20th January 2014. Assuming that the project began when it was supposed to (on November 21st 2010), this means that the three month pilot project, meant to end on February 20th 2011, will have run for 2 years and 2 months by the time it completes. Unless there is another extension, that is. It's surprising that the pilot project hasn't graduated to a full scale online advertising campaign just yet: given that elections are around six months away, one would have expected the political party in power to use government resources to highlight their government's "achievements". New Websites In The List The DAVP website also has a fresh list of empaneled websites, and although we're not sure of how old it is, it does appear to be new. The old list of websites (pdf) is no longer available, but there are some surprises: - Yahoo has the second highest number of sites in the list, with 5 empaneled sites, but four of these are in Group A, with the highest rates. - Times Internet has the highest number of sites, with 6 sites, of which only TimesofIndia.com is in Group A. Surprisingly, Indiatimes.com is in Group C - Some names are in the "They're still around?!?!" category: like asklaila.com, raftaar.com and webdunia.com. - It's good to see regional language new businesses like…
- Microsoft Teams Premium to incorporate ChatGPT: 4 key take aways February 3, 2023
- Update: Supreme Court Asks Indian Govt to Produce Records Issued To ‘Block’ BBC Documentary February 3, 2023
- RTI: Nearly 5,000 URLs blocked under Section 69A in the first 10 months of 2022 February 3, 2023
- Budget 2023: Lower budget allocation for Smart Cities Mission this fiscal year February 3, 2023
- India’s largest retailer Reliance Retail to start accepting payments in digital rupee (e₹) February 3, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...