Zaakpay, one of the two digital payment gateway companies backed by Sequoia Capital India, has launched Mpay, a mobile payment solution, reports Techcircle, adding that it was launched in beta a couple of months ago. Note that we haven't been able to find any information on Mpay on the web, even on Zaakpay's website: However, Upasana Taku, founder of Zaakpay tells MediaNama that they have processed Rs 10 crore via mobile in the last two and a half months. Taku says that they've been operating in stealth mode, and are now going to look to promote it to potential clients. "On mobile, many merchants only offer Cash on Delivery, and there's a need for it among ecommerce companies in particular. Ecommerce companies are seeing around 5-10% of their traffic via mobile, and so now mcommerce is becoming important for them. Android is becoming a big theme, and we've been working on simplifying mobile payments," she said. Zaakpay has created in-app payment solutions for Android and iOS, where the user experience is controlled: for the second factor of authentication, as mandated by the Reserve Bank of India, Zaakpay opens the banks 3D secure paymetns page inside the app itself. They've also looked at what existed in terms of mobile browser solutions, says Taku, because each browser renders the page differently, and created solutions for rendering the page better on Opera and UC Browser; these earlier had a success rate of 10-20%. Screenshots: iOS: Android: Browser: But why wouldn't someone just use Google Wallet or…
