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Update: Flipkart Restricts Wallet Top-Ups To Flyte Only; Marketplace Announcement

Update: Flipkart writes in to explain why they've made this change: "The decision to exclude the wallet for physical product purchases is due to the following reasons: - This is a temporary change until we get the required government approvals to run a marketplace wide wallet - The Flyte wallet will continue as a closed loop wallet only for digital purchases - Running a single seller wallet on the marketplace would have led to a bad customer experience - given our aggressive plans to scale up the number of sellers in the future." Update: It appears that Flipkart's marketplace is live, but we can't be too certain. On all product pages, we found that a clear mention of what are called "sellers". The only thing is that for every product that we looked up - see watches, games, music, toasters, movies, books, the seller was a company called WS Retail, which was believed to be a part of the Flipkart group, before a restructuring took place. It is believed that Rajeev Kuchhal bought WS Retail earlier this year. Deepak Abbot informs us that Flipkart has multiple sellers in the computer accessories and gadget categories: @nixxin they seem to have multiple sellers on computer accessories and gadget categories twitter.com/deepakabbot/st…— Deepak Abbot (@deepakabbot) April 6, 2013 Earlier: Online shopping major Flipkart.com has restricted its users from using new wallet top-ups to transactions on Flyte, its digital goods store, an email it sent to its wallet users indicates. (see below; Hat tip: @anupamsaxena)…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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