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SeventyNine Launches Mobile App Analytics Service

SeventyNine, a Mobile Media Distribution and Analytics platform, founded by Deven Dharamdasani, and backed by Manish Vij’s VUN Digital Ventures and Harish Bahl’s Smile Interactive, has launched its Analytics service for Android and HTML5 platform, and has said that it will soon be available for iPhone, iPad, Blackberry and Windows Phone.

As per the company, the analytics tool features a real-time dashboard, device analytics with a large device database, AJAX-powered widgetized user interface, multiple file export options and supplements support with redundancy and backup of customer data. It would allow developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands and would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. The company also intends to launch a Predictive Analytics engine which would help analyze data to identify trends, patterns and relationships that exist within data.

The company will also offer an app install-tracking instrument for Android Apps available on the Google Play Store, which allows developers to measure performance from various publishers, affiliates and networks.

SeventyNine also reported that it has served 700 million ad requests within three months of operation. Launched in July 2011, Seventynine started commercial operations in the market in April 2012 with a focus on rich media inventory especially videos.

Currently, Seventynine is working with brands such as Microsoft, Lufthansa, Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon, Techzone, and others. On the publisher side, it’s working with The Times Group, Network 18, Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat etc and has tie-ups with ad exchanges.

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It competes with Guruji’s mobile ads mediation and optimization platform, AdIQuity, in addition to mobile ad networks from AdMob, InMobi, VServ.mobi and NetworkPlay, and analytics and monetization tools like Tanla’s TPay Mobile and Flurry.

Anupam Saxena also contributed to this post

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