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Exclusive: Citrus Payments Raises Funding From Sequoia Capital

Citrus Payment Solutions, a company that offers payments solutions including Netbanking, and Credit and Debit Card Gateways, has raised funding from Sequoia Capital. Mohit Bhatnagar, Managing Director of Sequoia has joined the board of the company, following the funding. The company was founded in 2011 by Jitendra Gupta, an investment banker, who has previously worked with ICICI Bank. Bhatnagar has confirmed the funding to MediaNama, however, he declined to reveal the exact amount of the investment made by Sequoia. At the time of writing this post, Citrus claims to have partners such as HDFC Bank, SBI, Axis Bank, ICICI Bank, Union Bank of India, Yes Bank, Deutsche Bank, Citibank, Federal Bank, MasterCard and Visa. The site does not provide any specific information about its gateway products except that it offers a choice between hosted and embedded solutions, and the claim that it has best in industry success rates, supports second factor authentication and integration with other payment options. The company also offers Email invoicing solutions. There's a form for prospective merchants, following which the company would suggest a suitable offering. When we checked, the site didn’t have detailed terms and conditions. According to the Citrus website, its partners include Riya.travel, Yebhi.com, SkoolShop, BeStylish.com, TicketNew.com, ManoramaOnline.com, HealthKart.com, HostIndia.net, and Indiatimes Shopping. We're not sure if that means that all of these sites have deployed the company's payment solutions. Online payment solutions in India: There are a number of payment gateway options available to online merchants in India including EBS, CC Avenue and…

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