Amagi Media Labs which offers local, city based advertisers to buy ad spots on TV channels in India has announced its entry in more tier 1 and tier 2 cities. Amagi would now be functional in 35 cities in India including the metros. The company claims that nearly 400 small and medium scale businesses have used its platform to buy ad spots on TV. Amagi – and competitors SureWaves and (Rediff owned) Vubites – allow local, city based advertisers to buy ad spots on TV channels in India, potentially increasing monetization for Multi System Operators (MSOs) and television channels. In a recent report by Exchange4Media, Amagi had reported an increase of 425% in its business and had said that it had added nearly 300 advertisers in different categories like education, jewellery, apparel, real estate, FMCG, white goods and auto dealerships in six…
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