wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Jivox Raises $8.2M From Fortisure Ventures & Existing Investors; India?

Online video advertising network Jivox has raised $8.2 million in a funding round led by Fortisure Ventures, with participation from existing investors Opus Capital, Helion Advisors and founder Diaz Nesamoney. The company says it will use the funding Jivox to push adoption of its interactive video advertising platform, and build out its technology platform to take advertising to multiple screens.

Is Jivox Just A Tech Platform, As Far As The Indian Market Is Concerned?

(Nikhil adds:) It appears to us that here that Jivox is looking at itself primarily as a technology platform in India – we’re not sure if it competes in the Indian market any more in terms of ad sales. Last month it had inked a deal giving an exclusive licence for the Asia Pacific region (and it appears India, Australia, South East Asia, Middle East and Africa) its technology platform to online ad network, Komli publishers, transferring its customers to Komli. Jivox claims to deliver 1,000 interactive video ads in a month, and says that it is also focusing on delivering ads on mobile devices.

Total Funding

The total funding in the company including seed investments by two promoters now stands at $23.2 million. Last year, Jivox India MD Naren Nachiappan had said that it plans to raise $15 million in 2011 to expand operations to Europe. However, it appears that the focus is now on becoming a technology focused venture, specially after the Komli deal. The company statement on the funding does not discuss intents to expand operations to new markets.

Related:
Komli Becomes Exclusive Licensee Of Jivox’s Video Platform In APAC
Jivox Signs Online Video-Ads Deal With Jagran
Jivox Raises $4 Million From Opus Capital, Helion Ventures

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ