wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Jivox Raises $8.2M From Fortisure Ventures & Existing Investors; India?

Online video advertising network Jivox has raised $8.2 million in a funding round led by Fortisure Ventures, with participation from existing investors Opus Capital, Helion Advisors and founder Diaz Nesamoney. The company says it will use the funding Jivox to push adoption of its interactive video advertising platform, and build out its technology platform to take advertising to multiple screens.

Is Jivox Just A Tech Platform, As Far As The Indian Market Is Concerned?

(Nikhil adds:) It appears to us that here that Jivox is looking at itself primarily as a technology platform in India – we’re not sure if it competes in the Indian market any more in terms of ad sales. Last month it had inked a deal giving an exclusive licence for the Asia Pacific region (and it appears India, Australia, South East Asia, Middle East and Africa) its technology platform to online ad network, Komli publishers, transferring its customers to Komli. Jivox claims to deliver 1,000 interactive video ads in a month, and says that it is also focusing on delivering ads on mobile devices.

Total Funding

The total funding in the company including seed investments by two promoters now stands at $23.2 million. Last year, Jivox India MD Naren Nachiappan had said that it plans to raise $15 million in 2011 to expand operations to Europe. However, it appears that the focus is now on becoming a technology focused venture, specially after the Komli deal. The company statement on the funding does not discuss intents to expand operations to new markets.

Related:
Komli Becomes Exclusive Licensee Of Jivox’s Video Platform In APAC
Jivox Signs Online Video-Ads Deal With Jagran
Jivox Raises $4 Million From Opus Capital, Helion Ventures

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

The additional charges are to cover the equalisation levy that was introduced by the Indian government last year, which led to pushback from US...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ