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Updated: Zedo To Spin-Off Indian Unit; Not To Form JV With Ad Agency

 Updated: Roy de Souza informs MediaNama that by spinning off the Indian unit, the company will be able to focus completely on the nees of advertisers in India, since it is a huge market and has specific needs. He clarified that there are no plans to form a JV and that many agencies buy from Zinc. However, it is open to an agency investing in Zinc India Exchange, but the agency will be an arm's length investor and the exchange will be agency neutral. On being quizzed about who fits in as a suitable partner, de Souza mentions that agency holding companies like WPP, Dentsu, Publicis and others have invested in exchanges and are very confident that all agencies will spend most money through exchanges. Any agency holding company that is investing in the Indian market will be a good investment partner for ZINC (India) Exchange. Zedo, the digital ad serving solutions company, which had recently launched Zinc, an online ad exchange for publishers and media buyers, in the Indian market, intends to spin off the exchange into a separate company, reports VC Circle. In an interview to the website, Zedo co-founder and CEO, Roy de Souza informed that Zedo intends to partner an ad agency to operate the company, jointly. The company also plans to venture into mobile ads and tablet optimised ad formats, in addition to setting up more joint-venture companies in other parts of the Asia-Pacific region. The Zinc exchange offers an open bidding platform, selling inventory for media brands such…

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