Updated below: Vserv, a mobile advertising network that offers Mobile In-App and WAP advertising, has raised $3 million in Series A funding from IDG Ventures India. Vserv intends to expand its sales and engineering teams to drive sales growth in India and internationally as well as extend its offerings including its App Ad-Wrapper solution, which is presently available for Java (J2ME) apps, to Android apps, since it feels that Android is attaining a pivotal position in emerging markets, which it focuses on. Following the investment, Manik Arora and Karan Mohla from IDG Ventures will be joining Vserv’s Board of Directors. Recently, the company had issued a statement disclosing that Ajay Adiseshann, the co-founder and Managing Director of Paymate, had been investing in the company since December 2009. However, the amount invested, had not been disclosed. The timing of the announcement indicated that the company was in the process of raising fresh funding. In June 2010, Dippak Khurana, co-founder of the company, had informed MediaNama that the company had raised $300,000 from a US based Angel Investor, without naming the investor. Founded in 2010 by two former Mauj executives (former Head of content and International business Dippak Khurana and technology head Ashay Padwal), the company offers mobile advertising solutions in more than 200 countries. It focuses on Java apps and WAP for serving full-screen billboard ads and video ads. The company claims that it gets 6 billion mobile ad requests every month, and has delivered mobile advertising solutions for over 50 multinational brands, including Google, Yahoo, Nokia,…
