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Times Audience Network To Do India Sales For Monsoon Ads Network

Monsoon Ads, an online video advertising network which sells video advertising for Indian publishers in the US, has tied up with the Times of India's digital video arm Times Audience Network (TAN), for sales in India. It's an exclusive deal, and adds inventory for sale to TAN's portfolio of video content from the Times of India group. Monsoon has deals with multiple Indian content publishers, and essentially aggregates South Asian inventory, for targeted advertising in the US. With the deal with TAN, it will now be able to monetize the inventory on the Internet and mobile in India. For mobile, TAN has a deal with VuClip. It also streams live content online at Live.Indiatimes.com. Do keep in mind that in some instances, geo-location blocks apply to video content (depending on the territory for which the content has been licensed by…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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