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mKhoj Now InMobi; Expands To Europe After South Africa

mkhojnowinmobiBangalore-based mobile advertising company mKhoj has adopted a new avatar with as InMobi. In 2007, the company had started operations as a local mobile search service (hence the khoj in the name, which means search) but then moved onto mobile advertising. InMobi, as a name, is perhaps more acceptable given the companys global aspirations.

After its expansion in South Africa, where it claims to have seen 5000% growth in monetisation and 3000% growth in network inventory over 6 months, inMobi is now expanding in Europe. Do note that such massive percentile expansions are likely to be on a very small base, and only absolute figures would be of any relevance.

Last quarter saw it launch operations in UK. Now, it has set up a presence in France, Spain, Germany and Italy, and claims to have a presence in 23 countries. Expansion into new markets and to take a competitor like AdMob head on would require funds, particularly for building a sales presence.


InMobile has offices in Palo Alto, California; Bangalore, India; Mumbai, India and Singapore. Admob hired Mahesh Narayanan as Country Head for India, InMobi’s home turf. As of June 2009, InMobi had some 700 publishers. InMobi had raised $7.1 million Kleiner Perkins, Caufield & Byers and Sherpalo Ventures last year.

Local Language Ads For International Expansion

InMobi made its network local language compatible May, with UTF-8 encoding technology rolled out to provide advertisers the ability to upload creatives in local languages, in respone to a demand for the same. The company told Medianama that South East Asian countries such as Thailand and Indonesia had shown more interest in local language advertising, than those in India.


mKhoj To Monetise Vuclip’s Mobile Traffic; Garner Clients For API

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ