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DGM India Profitable Since March 2008; Insurance Advertising Grew During Recession; On Competition

[caption id="attachment_7264" align="alignright" width="150" caption="Adrian Moss"][/caption] When AIM listed Asia Digital Holdings Plc launched its DGM India operations a little over two years ago, they were the first affiliate network in the country, providing Cost-Per-Acquisition based advertising solutions to advertisers. The company had targeted break even in less than a year, by March 2008. The market has changed dramatically since, with the economic downturn having afflicted advertising over the past year, with spends from Internet and Finance sector having reduced. Over the past two years, only one other affiliate network has launched in India. We discussed with Adrian Moss, CEO of Asia Digital Holdings and Anurag Gupta, MD, DGM India, these issues, impact on CPA advertising and rates during the recession, and the companys progress and plans. Excerpts: How has it been for DGM in India since you launched two years ago? You had estimated break even by March 2008... Adrian Moss: We are really pleased with our progress here. DGM India has been able to set its stall out very well, with a leadership position in performance advertising, initially with the introduction of affiliate marketing which just wasn't here before. We managed to get to a positive contribution - we've been profitable here since March 2008 and despite the recession - we've been profitable and there's been strong growth. What's more exciting for us is that from where we stand now, we feel well positioned for material growth. We've been following advertising with a return-on-investment mantra for 10 years…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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