Hyderabad based Ybrant Digital, an e-marketing firm, has continued its acquisition strategy and bought over Argentina-based ad network Dream Ad for an unnamed sum. The terms of the deal - whether stock or cash, have not been disclosed. The acquisition would help Ybrant expand its reach into Latin America by including four countries - Argentina, Chile, Uruguay and Mexico to its global presence. The six year old Dream Ad has over 300 clientele including Google, Yahoo, eBay, American Express and the US Army. It has worked with firms such as Microsoft Advertising, MTV, eBuddy and Fotolog. The company claims to have seen a year on year growth of 90%. From E-greetings To E-Marketing Ybrant has come a long way since September 1999 when it began as USAGreetings (India), an e-greeting site. It built a greeting card engine for the website and moved into the e-marketing outsourcing business. It had 140 clients in US by 2005 and bagged a large outsourcing contract worth $5 million with Hula Direct, another company in the e-marketing business. It came out with an IPO in 2007. As it built its outsourcing business, it grew to acquire some of its clients such as AdDynamix. Ybrant Continues Buying Spree; Where Next? In all, Ybrant has acquired seven companies over the past 3 years and has significantly expanded its global footprint. Now, despite the online advertising industry shuddering with the decreased commitment from marketers, Ybrant seems to be sticking to its inorganic growth strategy outlined in its Red Herring…
