Eros Now has tied up with BSNL-owned SpeedPay to bundle the former’s content on the telco’s data packs for new and existing users. This will give BSNL users access to all of Eros’ old and new Bollywood movies, music videos, TV shows and originals.
Note that Eros has been entering into partnerships with various telecom operators and OEMs for offering its services through their platform. In November last year, it tied up with Vodafone to provide its users access to Bollywood films in various regional languages. The company also has a content distribution partnerships with Reliance Jio and Idea Cellular.
Eros says it will be able to get 2 million unique users in India through SpeedPay. Customers will also be able to recharge their Eros Now accounts offline through SpeedPay’s centers. As of now, Eros Now claims to have over 58 million registered users worldwide with 2 million of them being paid users.
Note that Eros defines a paying subscriber as “any subscriber who has made a valid payment to subscribe to a service that includes the Eros Now service either as part of a bundle or on a standalone basis, either directly or indirectly through a telecom operator or OEM in any given month be it through a daily, weekly or monthly billing pack, as long as the validity of the pack is for at least one month.”
In December, Eros Now signed up with payments company Paytm for wallet payments. Eros has also partnered with State Bank of India’s wallet application, Buddy. The company is looking at wallets to help with its transactional payments. Transactional payments include customers paying for exclusive premiering of movies on the platform.
Other digital partnerships
Outside India, the platform partnered with telecom operators, Ooredoo in Kuwait and Qatar, and Dubai in the UAE for mobile billing integration. In April 2016, it also forayed into Malaysia through partnerships with two local telco Maxis Berhad and U Mobile. Back in 2015, Eros Now
Back in 2015, Eros Now tied up with Ortel Communications, a multi-system operator (MSO) and ISP, to offer a subscription-based movie streaming service called Ortel Broadband Movies, and had inked a content distribution deal with Airtel’s Wynk application to offer its films on Wnyk Movies.
Other than this, Eros had partnered with WeChat to let its users to listen to music, watch videos and get Bollywood gossip and news through its official channel on the messaging platform. It also partnered with RailTel Corporation of India to offer passengers at railway stations across India access to its entertainment content on their mobile devices. Eros signed a partnership with Amazon Fire TV to offer Bollywood and regional language films, music and originals, on-demand to Amazon Fire TV users across US, UK, and Western Europe.