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Paytm will now allow feature phone and non-internet users to pay through the wallet via a toll free number, the company said in its blog post. Users can dial 1800 1800 1234 and pay any Paytm customer. First, customers and merchants will first have to set a four digit PIN on the call.

Users can then enter the recipient’s mobile number, amount and their Paytm PIN to successfully transfer the money from their Paytm wallet to another Paytm wallet.

Note that users will have to ensure that they have to have an existing Paytm account and have to load money either through their website, mobile app or  at their 2,00,000 cash-in points across the country.

Paytm’s recent launches

– Earlier last month, Paytm had launched a virtual App POS  where a merchant could accept card payments through the Paytm App. This required users to enter card details including CVV and 3D Secure or Verified by Visa password. However, it was pointed out by users that product not being secure enough, given the potential that the merchant could have a screen reader application, or an application that logs the information entered. It subsequently withdrew the feature.

– Later that week, Paytm updated its mobile application and included a feature called “Accept Payments” where merchants have to type in a mobile number for the recipient,  who is sent an SMS, who has to click on a link, be taken to a website, and then has the option of paying via credit/debit card, or netbanking.

– Capitalizing on the demonetization move, the Android app was updated to support 10 Indian languages: Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi.

– It has also introduced VIP membership, essentially for KYC enabled accounts. These accounts receive cashback on purchases for a certain period of time and offer special offers, other than increasing the account transaction limit.

Growth in offline transactions

The company also announced on its blog that it now has 1 million merchants. According to the company: “The merchant network grew steadily from 37K in January’16 to 500K in September’16. The next milestone arrived on 25th November, 2016 when the 1 millionth offline merchant was on-boarded.”

From a regional perspective, it claims to have seen the following growth in offline transactions:

  • East India: an over 10 times increase
  • North India: an over 5 times increase
  • South India: an over 4 times increase
  • West India: an over 5 times increase