After receiving a $10 million injection of funds from Amazon Asia Pacific, Accel Partners and Helion Venture Partners, Quikcilver has launched a loyalty rewards points, gift card and virtual wallet app. The app, called Woohoo, will let users pay through mobile online and offline, has partners in brands like Levi’s, Cafe Coffee Day, Cleartrip, Myntra, Payback and MobiKwik among others. The app was in the pipeline post funding Post the $10 million funding, Qwikcilver founder Kumar Sudarsan had said that they would be using some of the funds raised to provide mobile gifting solutions. The company was also considering a single self-branded gift card that could be used by consumers across its client base. This move only seems natural for the company which already provides gift, frequency and loyalty cards, credit and discount cards along with employee incentive and corporate cards. Qwikcilver might get an advantage in this space because of its history. Last month, Sanjay Tambwekar joined QwikCilver Solutions as its CTO. QwikCilver said that Tambwekar’s experience across technology practices would help QwikCilver to scale up their product platform suite and grow their enterprise architecture, e-commerce and m-commerce. Eat, shop and transact through mobile For the app, the company claims to have over 50 brands and access to over 3,000 stores and online brands through which it will act as an aggregator of loyalty points. It is meant to drive sales and footfall for its partner stores. It is also meant to be an all in one solution for…
